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Mixology, a drink recipe and bartending iPhone app by Digital Outcrop, recently ran a very successful campaign on our network to increase downloads of their free app. With their goal of boosting its ranking in the App Store in mind, AdMob worked with them to create a burst campaign designed to push Mixology into the Top 5 of the Lifestyle category and the Top 100 overall ranking within the App Store.
The campaign drove more than 23, 000 downloads of the Mixology app; an 845% growth in downloads from...
Continue your reading to blog.admob.com or search more about 847 increase downloads
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